From their press release:
Fitspott is a result of a passing conversation between 2 colleagues regarding the popularity of social networks. We discussed how the most popular social networks are reaching a critical mass which would result in the emergence of much more targeted social networks. This passing conversation has quickly become a well formed snowball that is gaining size and momentum with every turn.
The Fitspott team is made up of a group of highly motivated and diverse entrepeneurs, athletes and creative minds. We have set forth a goal of creating a social network which will give trainers, members, athletes, coaches, corporate fitness executives, health clubs and basically anyone with any level of interest in health and fitness, a robust platform to meet, communicate, conduct business, exchange ideas and more.
One of our primary goals, aside from creating unique and valuable platform with robust communication tools, is to organize the very large and convoluted health and fitness industry into easy to navigate sub-communities of members with similar interests, goal, skills and needs.
We have scoured the internet, educating ourselves on the pros and cons of existing social networks, and are committed to using this knowledge to create the most powerful, yet simple platform for all of our members.Unlike many self serving communities that preach one philosophy, are too clinical, or are just one big advertisement, the direction of our growth will be determined by our members.
It is our belief that a good about us section of a website should be a book with no end.